New Road Hotel

Travelzoo Staff

Why We Love This Hotel

  • The hotel opened its doors to guests in April 2018
  • Facilities include a library, a cereal café and a Marco Pierre White restaurant
  • Whitechapel Tube station is a 5-minute walk away
  • Tower Bridge and the Tower of London are less than 25 minutes' walk away

"The hotel was brilliant with great decor. The bed was really comfortable and the hotel was really quiet considering its city location"
Jul 13, 2019 - Stratford-upon-Avon, United Kingdom
See All 153 Member Ratings

Rooms & Rates

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New Road Hotel is a boutique hotel in East London's Whitechapel area that opened in April, 2018.

It is based in a former textile factory, and has retained some of its industrial character, with exposed brick walls and warehouse-style rooms. Each floor has a lounge and vending machines, from which you can help yourself to tea, coffee and hot chocolate. There's also a library, a games zone with a pool table, and a cereal café, where you can try a cereal cocktail or create one of your own.

The trendy shops and bars of Shoreditch are a 20-minute stroll away. Head to Columbia Road on a Sunday for its famous flower market or explore the vintage shops of Brick Lane, which are "full of noise, colour and life" (Lonely Planet). Tower Bridge and the Tower of London are less than 25 minutes' walk from the hotel, while Whitechapel Art Gallery is less than 10 minutes' walk away.

Whitechapel station (for London Underground and Overground services) is less than five minutes' walk away -- from there you can get to Victoria, Westminster or Oxford Street in less than 15 minutes. Head to Wapping, five minutes away on the Overground, for a drink at one of its riverside pubs as the sun goes down.

For lunch or dinner, you can head downstairs to Mr White's English Chophouse -- the first Marco Pierre White Chophouse in London. Expect classic British dishes with a French flair.

Rooms are compact and "stylishly functional" (The Daily Telegraph), with large windows. Warehouse K rooms have a king-size bed and a rainfall shower in the bathroom. Warehouse X rooms have a super king-size bed. Please note that in some rooms, beds are against the wall down one side. All rooms have international sockets and USB ports. Wi-Fi is free and secure luggage storage is available.



  • Bar
  • Restaurant
  • No pets allowed
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour security
  • Airport transfer (fees apply)
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception

Room amenities

  • Air-conditioning
  • Central heating
  • Outdoor space for some rooms
  • Safe
  • Flatscreen TV


  • Complimentary Wi-Fi throughout


  • Hair-dryer
  • Separate shower
  • Luxury toiletries


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible path of travel
  • Accessible restaurant
  • Facilities for guests with special needs
  • Roll-in shower
  • Wheelchair accessible


Check-in: Standard Time is 3pm.
Minimum age required to check in: 18.

Checkout: Standard Time is 11am.

Children and additional guests: Extra beds are not available.
Crib/Pack 'n Play not available.

Pets: No pets allowed.

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Sun, 9am-9pm ET

Winner: People's Choice Stevie Awards for Favorite Customer Service

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Enjoyed This
(153 Member Ratings)
Ratings & reviews reflect verified member feedback for Horizon Whitechapel Ltd (t/a New Road Hotel) over the past 15 months.
4.4 Ambiance
3.7 Location
4.1 Rooms
4.6 Quality of Service
4.4 Value for the Money
Show Reviews
Enjoyed Most
The hotel was brilliant with great decor. The bed was really comfortable and the hotel was really quiet considering its city location
Other Comments
Only negatives were; The smell in the shower/bathroom - possibly drains/hot weather? Miserable waitress at breakfast who clearly didn't want to be there. We were told we could only have one item from the menu while tables all around us ordered with the male waiter and could order several. We discussed this with the male waiter and this was rectified thankfully, but annoying at the time.
Lucy Jul 13, 2019 Stratford-upon-Avon, United Kingdom
Enjoyed Most
Other Comments
Elaine Jul 08, 2019 Tadcaster, United Kingdom
Enjoyed Most
Excellent hotel but a bit too far out for our visit. Only downside was breakfast on one day ran out of hot water for tea coffee and beans with breakfast. Also had no pastries. I think the couldn’t be bothered to top anything up as no excuse for no hot water for drinks . Excellent value for money and beautifully decorated.
karen Jun 24, 2019 Truro, United Kingdom
Enjoyed Most
Very friendly welcoming staff, good location, fabulous building and delicious breakfast
Other Comments
I was a little apprehensive that I might feel a little out of place at the Hotel (was down in London to celebrate my 60th birthday) but I had such a warm welcome from Isabelle and was made to feel right at home. I loved the transformation of this old building and the clever use of communal spaces on each floor. Would highly recommend and will definitely return as I never got a chance to try the Cereal Bar.
Maureen Jun 12, 2019 Leeds, United Kingdom
Enjoyed Most
Stylish and imaginative reuse of an industrial building.
Other Comments
The choice of ordinary cornflakes would have been nice. And why oh why can’t you get served your full English on a plate!
Linda Jun 07, 2019 Wells-next-the-Sea, United Kingdom
Enjoyed Most
clean and presentable
Mary Jun 07, 2019 ReadingReading, United Kingdom
Enjoyed Most
Quirky rooms. Very good value for money.
Other Comments
Staff were very friendly. It's a bit noisy out the front, no sound proofing but didn't bother us too much as we arent light sleepers
wendy Jun 05, 2019 Bridgwater, United Kingdom
Enjoyed Most
The friendliness of the staff particularly Emma on reception.
Other Comments
Great vibe in bustling diverse area of East London. Safe to walk around the area in the evening and less than 5 minutes from Whitechapel Station. Take time to sit in the lobby and watch the world go by.
Kevin Aug 02, 2018 New Plymouth, New Zealand
Enjoyed Most
The room was lovely and the staff gave us a very friendly welcome. Breakfast was good.
Other Comments
The negative is that this hotel appears to be in quite a rough area which means that unfortunately we would not return
Amanda Jul 31, 2018 Evesham, United Kingdom
Enjoyed Most
Nice and new, very clean.
Isobel Jul 31, 2018 LANCASTER, United Kingdom

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