Nob Hill

Hotel Emblem

Jessica McNally
Deal Expert

Why We Love This Hotel

  • Viceroy-owned hotel (opened January 2019) near Union Square and the Theater District
  • A stylish hotel with references to the Beat Generation throughout
  • Handcrafted cocktails, local draft beers and artisanal coffee are available on site
  • The "Underground Concierge" curates and recommends several uniquely San Francisco walking tours

"Cleverly themed, great attention to detail. Wonderful staff."
Apr 13, 2019 - Monterey, CA, USA
See All 12 Member Ratings

Rooms & Rates

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Hotel Emblem, a Viceroy property opened in January 2019, is an homage to San Francisco's influence on one of the country's most culturally vibrant movements -- the Beat Generation. A writer's alcove with a vintage typewriter in the lobby, Kerouac-inspired cocktails and mid-century modern decor set the tone for this throwback hotel.

Obscenity Bar & Lounge, the scene for live jazz and poetry slams, serves up handcrafted cocktails and local beers, while the Bluestone Lane Coffee Shop brews artisanal espresso drinks. Literary buffs will get a kick out of the Book Butler, which offers a collection of Beat Generation literature curated by the legendary City Lights Bookstore. For those interested in exploring the city, check out one of the self-guided tours recommended by the Underground Concierge. Options include a tour of the favorite hangout spots of noted beatniks and a guide to the city's most famous stairways and public art.

Rooms are on the small side (largely due to the building’s original structure) but maintain a cool elegance with sage green walls and velvet furnishings. Despite the hotel's historic pretensions, fittings are surprisingly up-to-date with flat-screen TVs, bedside and desk electrical and USB charging ports, Nespresso coffeemakers and plush pillowtop beds with Italian cotton linens.



  • Infant cots / cribs
  • Bar
  • Gym / fitness center
  • Restaurant
  • Pet-friendly
  • 100% smoke-free


  • 24-hour front desk
  • 24-hour room service
  • Bike rental
  • Concierge service
  • Laundry / dry cleaning
  • Safe in reception (fees apply)

Room amenities

  • Air-conditioning
  • Central heating
  • Coffee / tea-making facilities
  • Iron and ironing board
  • Safe
  • Sitting area
  • Flatscreen TV
  • iPod/iPhone docking station


  • Complimentary Internet access
  • Complimentary Wi-Fi in guest rooms
  • Complimentary Wi-Fi in public areas
  • Complimentary Wi-Fi throughout
  • High-Speed Wi-Fi (fees apply)


  • Bathrobes and slippers
  • Bathtub
  • Hair-dryer
  • Luxury toiletries
  • Bathtub or shower


  • Valet service (fees apply)


  • Accessible bathroom in some rooms
  • Accessible meeting room
  • Accessible parking
  • Accessible path of travel
  • Accessible restaurant
  • Accessible spa
  • ADA compliant rooms
  • Roll-in shower
  • Wheelchair accessible


Check-in: Standard Time is 3pm.

Minimum age required to check in: 18

Checkout: Standard Time is 12pm.

Children and additional guests: Children 17 and under stay free of charge when using existing bedding.
Crib/Pack 'n Play available upon request: free of charge.
Extra beds are not available.
Extra guest charges will apply as follows:
$20 plus tax per stay for older children and adults.

Extra person charges (3rd / 4th adult in the room)  will be applied to your bill at the hotel.

Pets: Pets are allowed on request and will be charged at $35 plus tax per pet per night.

Fees: A resort/facility fee of $25 plus tax, per night will be added to the total price of your stay upon check out.

The Amenity Fee includes:

  • Access to Active Sports Club San Francisco
  • High-speed internet access throughout entire property
  • In-room Nespresso coffee & tea service
  • Filtered water stations throughout hotel
  • Oshiburi and welcome refreshment upon arrival
  • Fresh fruit/snacks daily
  • Use of Hotel Bicycles for touring San Francisco
  • Transportation within 1-mile radius of hotel
Charges will be added to your bill at the hotel.
**This fee is waived when booking the Travelzoo Deal**

Cancellation: Cancellation policy & booking conditions vary by 'rate plan'. These will be displayed on the payment page after you have searched for your dates and selected a rate.

Additional details: A Valet Parking Fee of $58 per night plus tax applies (with in and out privileges) and will be added to your bill at the hotel. This fee is subject to change without notice and at the discretion of the hotel.

Have a Question? Contact Travelzoo.

Customer Service available Mon-Sun, 9am-9pm ET

Winner: People's Choice Stevie Awards for Favorite Customer Service

Rates may vary by date, are subject to availability and are not guaranteed until your purchase is complete.

Please note: Some amenities and services may not be available in all rooms or may incur an additional charge. All prices stated have been verified at the time of publication and may vary at the discretion of the hotel.

Enjoyed This
(12 Member Ratings)
Ratings & reviews reflect verified member feedback for Hotel Emblem by Viceroy Hotels and Resorts over the past 15 months.
5.0 Ambiance
4.9 Location
4.4 Rooms
5.0 Quality of Service
4.6 Value for the Money
Show Reviews
Enjoyed Most
Cleverly themed, great attention to detail. Wonderful staff.
Rick Apr 13, 2019 Monterey, CA, USA
Enjoyed Most
Great value; great staff and location; beautiful remodel
Other Comments
Loved the vibe at this hotel--staff was great and went the extra mile--there was a glitch with our double-double room and they comped us another room and gave us two adjoining rooms instead. They've really managed a "boutique" feel here that's accessible--small, cozy and hip--property has had a complete facelift with a beatnik theme and feels just the right amount of luxe/cool without any of the "attitude". Complimentary cocktails at check in and during stay let us check out the bar offerings, which were good and not run of the mill (even a couple veggie juice-based offerings)--convenient espresso bar in lobby is Aussie-themed, has a couple drinks with a twist and made us nice coffees. Cookies, fruit and water bottle filling station on each floor is a nice touch, as are Nespresso machines in the rooms. Rooms are well-appointed and nicely laid out. Would absolutely stay again, esp at this great rate--impressive!
Lisa Apr 02, 2019 Los Altos Hills, CA, USA
Enjoyed Most
Loved the funky decor, friendly service. Rooms were very comfortable and quiet. Would 100% book again!
Lily Mar 28, 2019 Los Angeles, CA, USA
Travelzoo Deal Expert
Enjoyed Most
Good staff and welcome. Nice bar
Annick Mar 25, 2019 Los Altos, CA, USA

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